Tuesday 20 January 2015

Evaluation - Representation (2)

How does your media product represent particular social groups?

Our two main characters are purposely teenagers because we wanted our cast to look realistic because it would give more understanding to our target audience and engage them more as they will most likely be interested in watching someone closer to their age rather than an older couple such as 25 and older. This is obviously because it is aimed at teenagers so it'd only be right if our protagonists were teenagers/young adults.


The stereotypical portrayal of the youth in the media is quite negative. They are shown to be crazy, irresponsible and rude when they just want to have fun. They may portray them as bullies, lazy, have a lack of motivation, anti-social behaviour. Teens are probably wearing scruffy clothing with hoodies and very intimidating. Homosexuality and homophobia are very common. You will see a large portion of gay/lesbian teens and another portion of very homophobic teenagers. Knife crime seems to be used a lot in the media by the youth now which is not necessarily right but that is their stereotype.

The female stereotype is being girly, they like the color pink, they wear dresses. They are vulnerable, weak and innocent but can also be bitchy. Stereotyping the male would be masculine, he is the one with a job providing for the family and their profession is probably a builder as they only want to be highest on the hierarchy.


Protagonists

Our opening sequence is a semi-conventional because our female protagonist is using her phone most of the time however she is not showing a bad attitude, she is dressed smartly and stereotypically it is pink. The male protagonist is dressed in almost a suit showing his efforts towards his clothing.


Screenshot of Charitable Protagonist

The girl is shown to be charitable which challenges the stereotypical portrayal of teenagers in the media. We used a few close up shots of both characters' faces showing a slight smile connoting they are happy teenagers, contrasting stereotyped teenagers being aggressive, rude or unhappy.

We decided to do this to target both the mainstreamers and individualists to gain a wider target audience and open the movie to others. We had to be able to get these messages to the audience with no dialogue so that was quite hard! We wanted to do that so the audience can identify with the characters because the stereotype in the media of teenagers is not always correct! It probably influences them to be like them it's something new.

By Sara Amer

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